AfricaPass provides a 360° expertise on operational services targeting Chinese Free Independent Travellers (FIT).
In addition to its flagship product/service - the WeChat Travel Experience (WTE),
AfricaPass provides a list of marketing services to increase merchant's visibility
A Weibo KOL is an excellent marketing tool to increase attention. Unlike traditional celebrities, KOLs are usually experts in specific sectors and the public respect their opinions and recommendations. Giveaway (contest, lucky draw) is another familiar Weibo marketing tool to increase visibility and become viral. Participants were often asked to collect a particular number of “Likes” or “Shares” from other users to be part of the selection. The content then spreads through 2nd, 3rd, or even 4th-degree connections of users.
SEO (Search Engine Optimisation) management on major chinese search engines (Baidu, Sina etc.) is of the utmost importance to capture chinese customers. Using SEO & SEM (Search Engine Marketing), make it visible to near 1 billion Chinese internet users, another word for infinite opportunities and a tremendous success.
followers / year